As eCommerce booms and marketplaces crowd, The Commerce People believe no brand or business should be left behind.
They work with eCommerce businesses across Africa and the Middle East to enable and expedite digital retail growth, offering their clients SaaS and managed service solutions.
These tailored solutions enable and accelerate the revenue growth of brands in online marketplaces.
Using a blend of technology and market expertise, they improve your business’s ecommerce performance on platforms like Takealot, Amazon, Shopify and WooCommerce.
The Commerce People’s solutions are particularly valuable in a market like South Africa, where more consumers are making online purchases than ever.
This trend has necessitated a change in strategy for many local retailers to ensure they have the right partners and tools in place to future-proof their business.
With Amazon now poised to enter the South African market as early as 2023, it is even more important for retail businesses to invest in their ecommerce strategy.
Partnering with The Commerce People
The Commerce People partner with you in your journey to ecommerce mastery.
Their ecommerce solutions include paid digital ecommerce (PPC) advertising services and omnichannel advertising analytics and reporting.
They provide content and creative services for your Takealot, Amazon, Google, and Facebook Ad campaigns and WooCommerce and Shopify development and maintenance.
For local brands with their eye on expanding into Amazon, they also offer creation and optimisation of your Amazon Listing, Amazon SEO Optimisation, Amazon A+ Content and Brand Stores.
It all starts with a clever piece of tech that integrates your advertising and sales performance data, allowing you to visualise, trend and spot opportunities in your online sale performance and unlock your winning optimisation strategy.
How it works
Ignite is The Commerce People’s award-winning reporting technology solution.
It helps businesses to consolidate their advertising and sales performance data from Google, Facebook, Takealot, Amazon, Shopify, WooCommerce, and more into a single measurement platform.
This tech, backed by their expertise, delivers omnichannel advertising analytics and action-based reporting to better understand and optimise advertising strategy and sales performance.
Ignite has first-class API integrations with ad tech platforms like Amazon Advertising, Facebook Ads, and Google Ads – and a TikTok function will soon be added.
Customer Behaviour Analytics
Through their proprietary customer analytics, you get a unique view of the buying habits of your customer groups and their recency, frequency, and value characteristics.
This allows you to start optimising your efforts down to customer and product type as the tech tracks which products and platforms are responsible for the most first-time and repeat purchases. This means smarter, better-targeted paid advertising strategies.
Robert AI is also available through the Ignite Platform. It is a proprietary Amazon Ads optimisation system that will set you ahead of the pack in the imminent Amazon boom – the ai uses historical ad performance insights to improve the efficiency of ad targeting on Amazon platforms.
Technologies like Ignite can help you improve your ecommerce and digital marketing strategy and let you gain an advantage over your competitors, with the added benefit of a first-mover advantage within Amazon.
If you want to lead in the digital retail space, The Commerce People is the right partner for you.
Learn more about The Commerce People here.