Dabur forays into premium tea market with Dabur Vedic Tea

Dabur India Ltd today announced its entry in premium tea market with the launch of Dabur Vedic Tea. According to the healthcare company, Dabur Vedic Tea is packed with 30+ ayurvedic herbs and will provide health benefits.

Dabur India Ltd Marketing Head-Health Supplement Prashant Agarwal said that after the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, Dabur India is now excited to launch its latest product Dabur Vedic Tea — packaged black tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri and Darjeeling, combined with the goodness of more than 30 Ayurvedic herbs. “It will give you a cup of tea that is irresistible in taste, aroma and colour.”

Dabur Vedic Tea contains Ayurvedic herbs like tulsi, ginger, cardamom etc. These real herbs are distinctly visible with the tea leaves and it does not contain any flavors. This perfect blend re-energizes the body, relieves stress and boosts immunity, Agarwal added.

Dabur Vedic Tea, launched on India’s homegrown e-commerce marketplace Flipkart, will be available in three packs — 100 gm for Rs 60, 250 gm for Rs 150 and 500 gm for Rs 295.

Lavesh Dewangan, Brand Manager, Dabur India Ltd said that they have launched the most critical and important ingredient of every Indian’s household kitchen. “We profoundly look at ‘digital smoke signals’ and take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand and craft our proposition accordingly. It’s a sheer delight to launch this product & I believe the Vedic Tea will be immensely loved by the consumers.”

Dabur India’s FMCG portfolio includes nine brands such as Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the healthcare category, Dabur Amla, Vatika and Dabur Red Paste in the personal care space; and Réal in the food & beverages category.
 

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